Amazon Becomes The First Brand To Cross $200bn Valuation2 min read
The tech giant has clinched the top spot for the third year in a row.
Amazon has become the first-ever brand to pass $200billion brand valuation, according to Brand Finance’s Global 500 list of most valuable brands.
The brand valuation of the e-commerce giant has increased a staggering 17.5% to $220.8 billion making Amazon the top brand based on brand valuation for the third consecutive year. Without any surprise, tech brands snatched all the top 5 spots for this year.
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Google, whose worth shot up by 11.9% to $159.7 billion, overwhelmed Apple to guarantee a second place, in spite of the fact that it was still behind Amazon by more than $60 billion. Apple’s worth, in the interim, dropped 8.5% to $140.5 billion, taking the iPhone-producer from second to third place. Holding forth and fifth places separately, Microsoft’s image esteem was down 2.1% to $117.1 billion, while Samsung’s worth expanded by 3.5% to $94.5 billion. The most noteworthy positioned British brand is EY, one of the “huge four” proficient administrations organizations – up one spot from a year ago to 66th, with a 2.1% expansion in brand an incentive to $23.7 billion.
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The top 10 also includes two more tech giants- Facebook (seventh) and Huawei (10th).
It’s quite evident that the recent controversies about Facebook had a severe impact on the reputation and the rankings for this year.
According to David Haigh, chief executive of Brand Finance:
“The disruptor of the entire retail ecosystem, the brand that boasts the highest brand value ever, Amazon continues to impress across imperishable consumer truths: value, convenience, and choice. Today, Amazon’s situation seems more than comfortable, but what will the roaring 20s hold in store?”
Here are the top 10 most valuable brands 2020
| Rank | Brand Name | Valuation,2020 (In Billion USD) | Valuation,2019 (In Billion USD) | Increase/Decrease (%) |
|---|---|---|---|---|
| 1 | Amazon | 187.905 | 220.79 | 17.50% |
| 2 | 159.722 | 142.755 | 11.90% | |
| 3 | Apple | 140.524 | 153.634 | -8.50% |
| 4 | Microsoft | 117.072 | 119.595 | -2.10% |
| 5 | Samsung | 94.494 | 91.282 | 3.50% |
| 6 | ICBC | 80.791 | 73.823 | 1.20% |
| 7 | 79.804 | 83.202 | -4.10% | |
| 8 | Walmart | 77.52 | 67.867 | 14.20% |
| 9 | Ping An Insurance | 69.041 | 57.626 | 19.80% |
| 10 | Huawei | 65.084 | 62.278 | 4.50% |
The factor used to determine the ranking is followed by:
- Marketing Investments
- Familiarity
- Loyalty
- Staff Satisfaction
- Corporate Reputation
So, the good run for Amazon continues. For more updates, be with Markedium.
