The Ahadi Foundation has launched its first-ever awareness campaign, partnering with creative agency La Chose to spotlight a deeply overlooked issue: the discrimination and invisibility faced by women with disabilities.
Titled “The Items,” the campaign sheds light on a troubling reality that persists not only in France but across the world. Women with disabilities often face a layered form of discrimination—where misogyny, misconceptions about disability, and racial prejudice intersect, amplifying social barriers that can be as limiting as the disabilities themselves.
The campaign addresses these compounded biases through a striking and unsettling concept: in many cases, inanimate objects are treated with more neutrality—and sometimes more respect—than people. Through three powerful visual statements, everyday items such as a wooden desk, a chair in an assembly hall, and a door are contrasted with the experiences of women with disabilities.
The message is clear. These objects carry no outdated prejudices. Yet in politics, workplaces, and public institutions, women with disabilities are frequently relegated to subordinate roles or excluded from leadership opportunities simply because of who they are.
By using symbolic objects to expose societal bias, the campaign forces audiences to confront an uncomfortable question: how can a society that prides itself on equality still marginalize those already facing multiple layers of discrimination?
To maximize its reach, “The Items” will roll out across Paris, London, New York, and Stockholm through a fully integrated 360-degree media strategy. The initiative includes a 30-second TV and radio spot, striking visual installations, testimonials from beneficiaries of the Ahadi Leadership Program, and extensive media coverage.
Through this campaign, the Ahadi Foundation aims not only to raise awareness but also to challenge institutions and societies to rethink how women with disabilities are perceived—and treated—in public and professional life.
For more updates, follow Markedium Campaigns
If you want us to take a look at one of your campaigns, click here to submit
Agency Credits
Agency : La Chose
President : Eric Tong Cuong
Creative Director : Antoine Barth
Art Director : Emmanuel Courteau
Copywriter : Jean-François Bouchet
Project Manager : Paola Mansard
Voice-over : Matilda Kime
Image Production : Marc Da Cunha Lopes
Sound Production : The Sound Production Paris
Execution & Engraving : Vision Prod
Translation : Victoria de Benoist
Leave a comment