Twitter is partnering with certain advertisers for experiments making the Fleet Ads visible to limited US users in Android and IOS.
The ads will support images and videos in 9:16 while videos can be up to 30 seconds in duration. Advertisers can choose to add a “swipe up” call-to-action and will have access to Twitter ad metrics such as impressions, profile visits, clicks, website visits and other information.
As per reports, Twitter’s ad revenue grew a 31% YoY up to $899 million and total ad engagement rose 11% in April. Twitter is on a roll with the introduction of all the new features and is looking to expand their revenue streams with the long-awaited paid subscription Twitter Blue arriving soon.
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