In 2025, marketers faced shrinking budgets, tougher KPIs, and fiercer competition—yet a handful of campaigns still broke through with smart strategy and platform-native...
On August 5, 2024, Bangladesh turned a historic page. What began as whispers of discontent grew into a thundering call for change, ultimately...
In a market where men’s perfume advertising often follows a monotonous trail of tropes—confidence, seduction, and conventional masculinity—VIBE Perfume Spray has decided to...
In a bold move, Cadbury 5 Star, famous for its iconic ‘Ramesh-Suresh’ ads, is back to shake things up—this time, by assembling the...
This Valentine’s Day, Cadbury Dairy Milk Silk is making sure love isn’t lost in awkward texts or half-hearted emojis. Instead, they’re bringing romance...
Real Madrid sensation Vinícius Jr. has traded his football boots for cowboy boots in a dazzling new Pepsi commercial that’s taken the internet...
In 2009, Tropicana, a household name in the orange juice market, embarked on a bold rebranding effort, replacing their iconic “straw in an...
In today’s digital-first world, social media is no longer just a platform for connection; it’s the ultimate stage for storytelling and brand positioning....
Berger Paints has yet again demonstrated the power of creativity and storytelling with its latest campaign, “Rangiye Dao, Rangiye Nao” (Color Your Life,...
Pepsi MAX is bringing festive cheer to the UK this holiday season with its vibrant new campaign, “Everything else can wait. It’s Christmas...
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