Apple has unveiled an engaging new advertisement in India for the “Relax, it’s iPhone” campaign, showcasing the durability of the iPhone 15 through an exhilarating rickshaw ride.
The ad, titled “Wreckshaw,” was produced in collaboration with TBWAMedia Arts Lab Singapore, Nirvana Films, and directed by Prakash Varma. In the film, an iPhone 15 is subjected to a wild ride in the back of a rickshaw, although there’s no actual wreck; it’s just an enthusiastic driver navigating the bustling streets to deliver passengers swiftly.
https://www.youtube.com/watch?v=37bI4ccKLI0&t=34s
Released during the cricket season, the campaign highlights the iPhone’s resilience, assuring cricket fans that they can enjoy the game on their device without fear of damage.
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This ad is the first “Relax, it’s iPhone” film produced locally in India and will be broadcast across TV, digital pre-roll ads, TVO, and social media platforms.
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