“Marketing has shifted from big and broad to situational act and hyper personal.”The mammoth growth in mobile usage and internet penetration has made it possible to reach each consumer more effectively. Hence, marketing professionals don’t want to miss a single opportunity to grab the attention and create a buzz in the market.But it’s also visible that hype doesn’t sell always!Saying that, the marketing industry of Bangladesh has seen some attempts to cash on situational prospect recently. The idea was simple, since almost everyone is aware of it, marketing agencies tried to piggyback that wave and make promote their products or services.For instance, a participant in Miss Bangladesh failed to answer a simple question. The meaning of H2O aka water. Well, she made a mistake. And sometimes it’s okay!It was a funny situation and the whole country laughed. Some trolls were made and jokes were shared too.But that did not stop there, different brands decided to jump on that wave and tried to promote their business using the H20 line. Not cool at all!Let’s talk about the most recent example. The post from Sakib Al Hasan. It was a simple post about his daughter and her wish to have ice-cream. Guess what! Almost all the brands including Pathao, Uber, Daraz, Chaaldaal.com and many more commented and tried making it about them. You can read the original post here!
If we all take a break and think about the current marketing phenomenon, we all will surely agree to one thing-
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