Shwapno’s recent thought-provoking campaign stands against women violence2 min read

By Creative Desk Last updated Dec 2, 2020

Between January and September 2020, at least 975 rape cases were reported in Bangladesh, including 208 gang rapes, according to statistics gathered by the human rights organization Ain-o-Salish Kendra. Food for thought, right? This is just one example of ongoing violence against women in Bangladesh. On the eve of International Day for the Elimination of Violence against Women 2020, the country’s leading super-shop chain Shwapno came up with a powerful OVC to speak to the audience with a brilliant concept.

The Campaign

During the 1971 Bangladesh war for independence, members of the Pakistani military and Razakar raped between 200,000 and 400,000 Bangladeshi women and girls in a systematic campaign of genocidal rape. In the first half of the campaign, Shwapno illustrated the situation of our women back in 1971 when the Pakistani military forcefully abducted our women and raped them for their own barbaric satisfaction with a smiley face.

The execution will give you a strong sense of helplessness and rage altogether.

But the main twist came in the last scene when Shwapno showed a smooth transition and gave the audience the idea of a current scenario of gangrape. What Shwapno tried to tell us here is that, although Bangladesh became a free country in 1971, there still remains those shameful and barbaric acts of women violence.

Thought-provoking, isn’t it?

Many would argue that our women are more empowered now, it’s not the same anymore. Well, to those we would like to say to think again! Empowering women shouldn’t be a case of logic to win an argument. This is something that should be done like any other development just like eradicating violence against women.

Brilliant campaign with spot-on execution. For more updates, be with Markedium.