PRAN-RFL Group’s ‘Eid for All’ Campaign: Spreading Joy to Underprivileged Children1 min read
In the spirit of giving and compassion, PRAN-RFL Group, one of Bangladesh’s leading business conglomerates, has launched the heartwarming campaign ‘Eid for All’ to bring smiles to the faces of underprivileged children during the joyous occasion of Eid-ul-Fitr.
The essence of Eid, a time of celebration and sharing, is often overshadowed by those who are less fortunate. Understanding this, PRAN-RFL Group aims to make a difference by providing clothing and food to these deserving children. Through their thoughtful initiative, the group will allocate a portion of the sales from select brands including PRAN’s spice, fruit drink, milk, sauce, chinigura rice, puffed rice, and RFL’s houseware and footwear products.
But the generosity doesn’t stop there. PRAN-RFL Group is extending its reach by allocating funds from transactions made at its renowned retail chain stores: Daily Shopping, Best Buy, Tasty Treat, and Mithai. Every purchase made at these outlets will contribute towards the collective effort of bringing joy and comfort to underprivileged children during Eid.
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Collaborating with Thrive International, an esteemed international NGO dedicated to working with underprivileged children in Bangladesh, PRAN-RFL Group ensures that the assistance reaches those who need it most. The Eid clothing and food will be distributed to orphanages and schools operated by Thrive International, ensuring that every contribution directly impacts the lives of these children in a meaningful way.
The ‘Eid for All’ campaign embodies the true spirit of Eid-ul-Fitr – a time for compassion, empathy, and giving back to the community. Through collective efforts and partnership between PRAN-RFL Group and Thrive International, the campaign aims to spread love and happiness to underprivileged children, making this Eid a truly memorable and inclusive celebration for all.
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