[dropcap]B[/dropcap]abyShop made a wonderful campaign named “The Gift of Mom”. The brand believes a mother is certainly the most beautiful gift in a child’s life. Thus, it is beyond important to outreach breast cancer. However, it can be cured completely if diagnosed primarily.
The campaign is depicted in a way of communication between an innocent little child and her mother. The child is grateful to her mother for all his accomplishments. Whether it’s taking him to all the football matches or feeling joyously happy about their secret cupcake recipe. He tells his mom how much he has always adored her sense of style. However, he firmly believes everything he has ever had is because of her mother. Although, he really misses her to the core because she has passed away due to a serious disease. Lastly, the ad shares some messages about breast cancer and how everyone should be well aware of it.
The most significant relationship of all is the one between a mother and her child/children. Mothers are the reason why we are stronger, better, spoiled brat or simply ‘exist’. There is a descriptive theme behind the concept of the campaign. BabyShop clearly aimed at demonstrating every mother about how prominent their presence is in a child’s life. Throughout the life of a child the need of a mother is like oxygen. Thus, it is inevitably important for a mother to thoroughly care for herself besides her babies and loved ones. A mother is always selfless. Although, it’s so necessary to look after her own health. Early detection of breast cancer helps to be fully cured.
The campaign surely captures the essence of childish innocence and the magnitude of a mother’s role.
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