Instagram is currently in the process of testing a new engagement feature – comments with interactive polls. This feature, which has been in development for the past six months, allows users to include interactive polls within comment sections on both regular feed posts and reel clips. Early versions of this feature have already been glimpsed by some users during testing.
Polls are a popular, user-friendly tool for engagement on various platforms. They enable easy interactions, allowing viewers to express opinions and engage seamlessly. For brands and creators, polls gather feedback and boost engagement, while their simple nature garners positive attention from algorithms.
Instagram’s Chief, Adam Mosseri, recently confirmed the existence of this exciting new feature, which is currently accessible to a select group of users as part of a small-scale test. Meanwhile, Meta’s CEO, Mark Zuckerberg, who oversees Instagram as a subsidiary of Meta, has announced that this innovative addition will soon be rolled out to all Instagram users.
This innovative feature opens new possibilities for users and content creators, allowing seamless poll integration. Instagram is evolving and offering fresh ways to engage with content. Stay tuned for its official release to the wider Instagram community.
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