Global
Healthcare Branding Done Right: How Kaiser Permanente Achieved 340% Growth in 2025
Kaiser Permanente didn’t just refresh its logo in 2025—it executed one of the most successful healthcare branding transformations in modern medical marketing history....
markediumNovember 13, 2025
Jaguar New Branding: Copy Nothing, Delete Ordinary
When a legacy carmaker stops showing cars and starts behaving like an art project, something bigger than a logo is changing. Imagine two...
markediumNovember 12, 2025
How Dove’s “Keep Beauty Real” Campaign Builds Brand Equity in 2025
Few campaigns shine as brightly as Dove’s 2025 initiative: “Keep Beauty Real” and “The Code” in brand marketing. While Dove’s Real Beauty legacy...
markediumNovember 10, 2025
Co-Branding Examples Dole X Minecraft: From Gaming to Retail Media
Dole just turned Minecraft players into banana buyers. The produce giant’s “Make the World a Healthier Place” campaign proves that smart co-branding creates...
markediumNovember 10, 2025
Alcohol Branding in the Zero-Alcohol Era: Corona Cero Olympic Strategy
The Olympics banned alcohol sponsors for decades. So how did Corona become the first beer sponsor? By technically not selling alcohol. Corona Cero—AB...
markediumNovember 8, 2025
NFL Trade Deadline: The Marketing Playbook Behind Sports’ Most Intense 24 Hours
The NFL trade deadline hits today at 4 p.m. ET, and while sports analysts focus on roster moves, marketers see something else entirely:...
markediumNovember 4, 2025
Applebee’s CMO/COO handoffs: Marketing operations alignment playbook
Restaurant turnarounds rarely hinge on one move. However, Applebee’s made two that could define its future. The chain has hired Michelle Chin as...
markediumOctober 31, 2025
Circana’s Nielsen MMM Buy Reshapes Measurement Landscape
A landmark deal is reshaping the future of measurement. Circana completed its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business in August 2025....
markediumOctober 30, 2025
Why Colgate Changed Its Corporate Logo After 219 Years
Heritage brands aren’t supposed to reinvent themselves this dramatically. However, Colgate just did. After 219 years, the company completely refreshed its corporate identity...
markediumOctober 29, 2025
Johnnie Walker X Sabrina Carpenter: Premium Brands Meet Gen Z
Johnnie Walker took a big leap into youth culture with a cool multi-year collaboration featuring pop star Sabrina Carpenter. The partnership, announced alongside...
markediumOctober 29, 2025
