Global
The “Cool Grandma” Protocol: How to Hack the Multi-Generational Wallet
The person obsessed with your brand is rarely the person paying for it. American Eagle (AE), the stronghold of Gen Z denim, just...
markediumNovember 29, 2025
Inside Heinz’s ‘Olympic’ Play in China: When Tomatoes Go for Gold
A humble ketchup bottle turned its tomatoes into athletes and quietly won the branding podium. Every Olympic season, you can almost predict the...
markediumNovember 19, 2025
Inside Johnnie Walker’s New “Keep Walking”: From Marching Together to Walking Your Own Way
How one of the world’s most famous taglines shifted from crowd scenes to quiet, personal momentum. For years, Johnnie Walker ads felt like...
markediumNovember 19, 2025
How Revolut fintech company and bKash revenue growth signal fintech maturity
If you want to understand how fintech is growing up, you don’t need another deck about Silicon Valley. Just watch what’s happening between...
markediumNovember 15, 2025
When Vegas Meets the Grid: What adidas Just Taught Us About Creative Collabs
Las Vegas doesn’t really do “subtle.” Neither does Formula 1. So when adidas and the Mercedes-AMG PETRONAS F1 Team dropped their Las Vegas...
markediumNovember 14, 2025
How a Nashville Taco Restaurant Used Smart Online Marketing Strategies to Grow 156%: A Small Business Case Study
When “Taco Tuesday” opened in Nashville’s competitive food scene, owners Maria and Jake faced the same challenge every small business faces: how to...
markediumNovember 14, 2025
Healthcare Branding Done Right: How Kaiser Permanente Achieved 340% Growth in 2025
Kaiser Permanente didn’t just refresh its logo in 2025—it executed one of the most successful healthcare branding transformations in modern medical marketing history....
markediumNovember 13, 2025
Jaguar New Branding: Copy Nothing, Delete Ordinary
When a legacy carmaker stops showing cars and starts behaving like an art project, something bigger than a logo is changing. Imagine two...
markediumNovember 12, 2025
How Dove’s “Keep Beauty Real” Campaign Builds Brand Equity in 2025
Few campaigns shine as brightly as Dove’s 2025 initiative: “Keep Beauty Real” and “The Code” in brand marketing. While Dove’s Real Beauty legacy...
markediumNovember 10, 2025
Co-Branding Examples Dole X Minecraft: From Gaming to Retail Media
Dole just turned Minecraft players into banana buyers. The produce giant’s “Make the World a Healthier Place” campaign proves that smart co-branding creates...
markediumNovember 10, 2025
