The new normal came as a shock to everyone, and we are still trying to adapt to it the best we can. Companies across the world have found creative ways to portray the COVID scenario into their products and branding. A local brand, Fresh Tissue, has done the same through Sun Communications Limited.
The brand has embraced the traditional Bengali culture and creatively incorporated the new normal to depict the picture and spread further awareness. The fact that they made use of such a common household necessity product was quite smart.
The packages of the tissue boxes were redesigned into having folk artwork with important messages of safety precautions to take. There are three variants, and all of the characters are seen wearing masks.
What did you think of the brand’s creative initiative? Let us know, and for more Bangladeshi advertising news, stay connected with Markedium.