Fresh Creatively Spreads Safety Precautions

Aneeqa AwalJune 25, 20201 Mins read1.2k

Fresh Creatively Spreads Safety Precautions

The new normal came as a shock to everyone, and we are still trying to adapt to it the best we can. Companies across the world have found creative ways to portray the COVID scenario into their products and branding. A local brand, Fresh Tissue, has done the same through Sun Communications Limited.

The brand has embraced the traditional Bengali culture and creatively incorporated the new normal to depict the picture and spread further awareness. The fact that they made use of such a common household necessity product was quite smart.

The packages of the tissue boxes were redesigned into having folk artwork with important messages of safety precautions to take. There are three variants, and all of the characters are seen wearing masks.

What did you think of the brand’s creative initiative? Let us know, and for more Bangladeshi advertising news, stay connected with Markedium.

Written by

Aneeqa Awal

With an unhealthy obsession for all things Harry Potter, I have always been the nerdy girl who colored inside the lines and lived by the rules. I guess those were the first signs that gave away the fact that I’d grow up to be a bona fide perfectionist. I'm currently working on getting my business degree with big dreams of making a positive change for humanity. As of now, I’m in my final year at BRAC University, majoring in Finance and Marketing. I believe in constant growth and learning, hence I'm always up for new challenges! The world of business has always fascinated me and I'm striving to be a significant part of it. But, my love for reading and writing is and always has been the center of my life.