Daraz Bangladesh, the country’s leading e-commerce platform, is celebrating Pohela Boishakh with the launch of Daraz Boishakhi Mela, bringing the festive spirit of the Bangla New Year to online shoppers nationwide. Running from April 10 at 8 PM until April 14, 2026, the campaign offers Flash Sales up to 80% off, exclusive vouchers, and free delivery across diverse product categories, making it easier than ever to celebrate the new year in style as stated in the Press Release.
The Daraz Boishakhi Mela covers a comprehensive range of categories including electronics, home appliances, fashion, beauty and wellness, FMCG, and lifestyle products, ensuring customers can find everything they need to welcome Bangla Year 1433 with incredible savings and festive shopping.
The campaign launches with Flash Vouchers offering up to 9% off on April 10 from 8 PM to 1 AM. Customers can collect vouchers worth up to 500 Taka with a minimum order value of 749 Taka, while enhanced vouchers up to 1,000 Taka are available with a minimum order of 5,999 Taka during the same period. Site and category wise more voucher will drop in a timely manner during the campaign period. Shoppers can enjoy Hot Deals up to 75% off, Mega Deals up to 80% off, alongside comprehensive site-wide delivery offers including shipping discounts and free delivery on selected products.
Throughout the campaign, customers can explore dedicated theme days with exclusive category-specific deals: Choice Day Saturday, Fashion Forward Sunday and Monday, and Electrical Tuesday. These themed days provide curated shopping experiences with special offers across specific product categories, perfectly timed for Bangla New Year celebrations.
The Daraz Boishakhi Mela features exclusive Super Brand Days with Unilever on April 12 and Dettol on April 14, each offering special discounts and exclusive deals. Continuing its commitment to everyday affordability, Daraz is strengthening its Everyday Low Price (EDLP) proposition through the Daraz Choice channel. Customers can Buy 3 Get delivery discount and Buy 5 Get 1 Free Gift with delivery discount, making bulk purchases even more rewarding.
Payment convenience is enhanced through partnerships with leading financial service providers. Nagad users can enjoy cashback of up to BDT 200 per user. Daraz-EBL Co-brand Cardholders will receive up to 15% savings, while other Eastern Bank Cardholders can enjoy up to 12% savings. Southeast Bank Cardholders will also get up to 12% savings. Additionally, customers can take advantage of 0% EMI for up to 12 months through Eastern Bank ZIP, making larger purchases more accessible during the festive season.
This year’s Daraz Boishakhi Mela is supported by a strong lineup of partners. Dettol, Haier, Himalaya and Unilever Bangladesh Limited have joined as Exclusive Platinum Partners, while Marico is participating as Gold Sponsor, Emami and Godrej came as Silver Partner ensuring access to trusted brands across key categories.
Customers can explore the full range of deals and start shopping by visiting Daraz Boishakhi Mela or downloading the Daraz app for real-time updates on flash sales and exclusive Pohela Boishakh offers.
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