BRAC Bank and MetLife Bangladesh bring Digital Insurance to Astha App

BRAC Bank has partnered with MetLife Bangladesh to introduce digital life and health insurance services through its digital banking app, Astha.

Through this collaboration, Astha users will be able to purchase digitally enabled affordable insurance policies and submit claims entirely online, making protection solutions more accessible, transparent, and convenient. The initiative expands financial inclusion by bringing essential risk coverage within easy reach of customers.

This service is part of BRAC Bank’s bancassurance services launched in 2024, allowing customers to access insurance products directly through the bank’s distribution network. The partnership bridges banking and insurance to ensure seamless access and strengthen customer trust.

The agreement was formalised on 14 August 2025 at BRAC Bank’s Head Office with Tareq Refat Ullah Khan, Managing Director and CEO (Current Charge) of BRAC Bank, and Ala Ahmad, CEO of MetLife Bangladesh.

Tareq Refat Ullah Khan, said: “This collaboration underscores our vision of harnessing digital innovation to offer holistic financial solutions. With MetLife, we are integrating protection into our digital ecosystem, making insurance simple and accessible for millions of Astha users. Such industry partnership will boost insurance penetration, promote financial inclusion, and provide financial security.”

Ala Ahmad, said: “We are delighted to further expand the scope of our partnership with BRAC Bank. This collaboration between two trusted financial institutions represents a strategic alignment to enhance insurance accessibility across Bangladesh. Alongside managing their banking needs, BRAC Bank’s robust Ashtha App will now make it even easier for customers to access MetLife’s world-class insurance solutions and services.”

Senior leadership from both organisations were present during the ceremony.

From BRAC Bank, Syed Abdul Momen, Additional Managing Director (AMD) and Head of SME Banking and AMD and M Masud Rana, Chief Financial Officer, Sabbir Hossain, DMD and Chief Operations Officers; Mahiul Islam, DMD and Head of Retail Banking, and Md. Muniruzzaman Molla, DMD and Head of Operations and others were present.

From MetLife, Jafar Sadeque Chowdhury, AMD and Chief Distribution Officer; Ala Uddin, DMD and CFO; Wasi Noman, DMD and Chief Information Officer; Nowfel Anower, AMD and Chief Marketing Officer; and Mohammad Kamruzzaman, AMD and Chief Corporate Business Officer and others were present.

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