Amazon has become the first-ever brand to pass $200billion brand valuation, according to Brand Finance’s Global 500 list of most valuable brands.
The brand valuation of the e-commerce giant has increased a staggering 17.5% to $220.8 billion making Amazon the top brand based on brand valuation for the third consecutive year. Without any surprise, tech brands snatched all the top 5 spots for this year.
Google, whose worth shot up by 11.9% to $159.7 billion, overwhelmed Apple to guarantee a second place, in spite of the fact that it was still behind Amazon by more than $60 billion. Apple’s worth, in the interim, dropped 8.5% to $140.5 billion, taking the iPhone-producer from second to third place. Holding forth and fifth places separately, Microsoft’s image esteem was down 2.1% to $117.1 billion, while Samsung’s worth expanded by 3.5% to $94.5 billion. The most noteworthy positioned British brand is EY, one of the “huge four” proficient administrations organizations – up one spot from a year ago to 66th, with a 2.1% expansion in brand an incentive to $23.7 billion.
The top 10 also includes two more tech giants- Facebook (seventh) and Huawei (10th).
It’s quite evident that the recent controversies about Facebook had a severe impact on the reputation and the rankings for this year.
According to David Haigh, chief executive of Brand Finance:
“The disruptor of the entire retail ecosystem, the brand that boasts the highest brand value ever, Amazon continues to impress across imperishable consumer truths: value, convenience, and choice. Today, Amazon’s situation seems more than comfortable, but what will the roaring 20s hold in store?”
Here are the top 10 most valuable brands 2020
|Rank||Brand Name||Valuation,2020 (In Billion USD)||Valuation,2019 (In Billion USD)||Increase/Decrease (%)|
|9||Ping An Insurance||69.041||57.626||19.80%|
The factor used to determine the ranking is followed by:
- Marketing Investments
- Staff Satisfaction
- Corporate Reputation
So, the good run for Amazon continues. For more updates, be with Markedium.