Jiji, Africa’s leading e-commerce marketplace by gross turnover, is making its next big move – launching in Bangladesh as early as this week, with an ambitious plan to expand further across Asia, reportedly.
After dominating multiple African markets with its classified ads-based business model, Jiji is now setting its sights on Bangladesh, a country with a fast-growing digital economy and a largely untapped e-commerce market.
Jiji has already established itself as Africa’s only profitable major e-commerce player, successfully outperforming and acquiring OLX, Cars45, and Tonaton in different regions. Boasting over 1.2 crore monthly active users and two lakh business sellers, Jiji has cemented its leadership position in key markets with a combined population of 400 million.
Headquartered in Warsaw, Poland, the company employs over 1,000 people across major offices in Lagos, Nairobi, Accra, Warsaw, Dubai, and Kyiv. With Bangladesh on its radar, Jiji is gearing up to build a strong local team, backed by significant financial investment.
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Instead of operating its own inventory or logistics, Jiji connects sellers with price-sensitive buyers through classified ads – an approach that has proven highly effective in Africa.
- Bangladesh’s e-commerce sector is projected to surpass $12 billion by 2029, driven by a young, tech-savvy population and rapid digital adoption.
- 70% of the population remains untapped, offering Jiji a vast growth opportunity.
- The platform will compete with Bikroy, Bproperty, and Ekhanei, some of Bangladesh’s most well-known classified marketplaces.
Jiji’s CEO, Anton Volianskyi, has outlined an aggressive international growth strategy, with millions of dollars earmarked for investment in Bangladesh. The company is confident it can replicate its African success, leveraging its resources, financial strength, and deep expertise in building profitable e-commerce businesses.
With over 70 lakh active ads in Africa – dominating categories like vehicles and property – Jiji is poised to disrupt Bangladesh’s classified marketplace landscape.
Will Jiji’s expansion shake up the local e-commerce scene? The countdown has begun.
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