[dropcap]I[/dropcap]n order to expand the audience targeting ability, LinkedIn Partnered with Adobe. It is hoped that the partnership will make sure that LinkedIn’s account-based marketing ability will increase greatly.
Ultimately, this strategic partnership will make sure that the marketing and sales teams utilize data from both LinkedIn and Microsoft in order to get a better understanding of the audience they need to reach. That way they will be able to target their audience more professionally and effectively. Let’s demonstrate an example- if an Adobe customer decides to sell office supplies, he/she can use LinkedIn’s audience data to market his/her offering more effectively.
“Orchestrating the engagement of multiple individuals in a complex marketing and sales journey is at the heart of account-based experiences and what B2B marketers do day in and out,” said Steve Lucas who is working in Adobe as a senior vice president, Digital Experience business.
“With these new account-based capabilities, marketing and sales teams will have increased alignment around the people and accounts they are engaging, and new ways to measure that business impact.” Steve Lucas added.
In a nutshell
The partnership will expand their combined offering. They will have a real-time understanding of targeted accounts; they will be capable of target audiences more effectively and, finally, they will be able to boost people-based campaigns with more precision.
“The ability to leverage the power of data to find the right opportunities and use insights helps marketing and sales to plan their next move with a member of the buying committee,” said Alysa Taylor from Microsoft. “Together with Adobe and LinkedIn, Microsoft can help to deliver an end-to-end solution that ultimately accelerates lead conversion and can create opportunities for improved servicing and better cross sell, resulting in higher lifetime value of the account.” Taylor added.