[dropcap]I[/dropcap]n order to expand the audience targeting ability, LinkedIn Partnered with Adobe. It is hoped that the partnership will make sure that LinkedIn’s account-based marketing ability will increase greatly.
Ultimately, this strategic partnership will make sure that the marketing and sales teams utilize data from both LinkedIn and Microsoft in order to get a better understanding of the audience they need to reach. That way they will be able to target their audience more professionally and effectively. Let’s demonstrate an example- if an Adobe customer decides to sell office supplies, he/she can use LinkedIn’s audience data to market his/her offering more effectively.
“Orchestrating the engagement of multiple individuals in a complex marketing and sales journey is at the heart of account-based experiences and what B2B marketers do day in and out,” said Steve Lucas who is working in Adobe as a senior vice president, Digital Experience business.
“With these new account-based capabilities, marketing and sales teams will have increased alignment around the people and accounts they are engaging, and new ways to measure that business impact.” Steve Lucas added.
In a nutshell
The partnership will expand their combined offering. They will have a real-time understanding of targeted accounts; they will be capable of target audiences more effectively and, finally, they will be able to boost people-based campaigns with more precision.
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“The ability to leverage the power of data to find the right opportunities and use insights helps marketing and sales to plan their next move with a member of the buying committee,” said Alysa Taylor from Microsoft. “Together with Adobe and LinkedIn, Microsoft can help to deliver an end-to-end solution that ultimately accelerates lead conversion and can create opportunities for improved servicing and better cross sell, resulting in higher lifetime value of the account.” Taylor added.
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