[dropcap]V[/dropcap]alentine’s Day is an opportunity for all the brands in the world to associate with their clients and offer in the soul of affection, liberality, and in general appreciation. From wishing the consumers to make their lives better with offers and campaigns that carry a social & emotional message, brands always try to find the right balance that’s appealing to its customers, therefore, sparking engagement. This year was no different.
Here are 6 valentine’s day campaigns around the world grabbed our attention this year:
KFC Beef Bucket | KFC
How about expressing your love for someone is there for you always on the eve of valentine’s day? Well, surely KFC made it loud and clear this year.
“Today is Valentine’s Day, so I decided to tell the world that I refuse to cook anything else but chicken,” in Colonel Sanders voice-over . “Even if cooking beef could have given me 34 percent more market share and dozens of new restaurants, I have only one passionate and exclusive love: and it’s you, Chicken!”
Agency: Sid Lee
Between the Aisles | Big Bazaar
This year Big Bazaar came up with a very creative campaign relevant to their own brand portraying a simple message that- “You can meet your perfect match anywhere.” By the way- a lot can happen over shopping. Coffee can take place later!
Love is everything | Marla Aaron Jewelry
Conceptualized by Something Different, USA- Marla Aaron Jewelry created a very cute campaign titled “Love is Everything- recitation of Sonnet 130 by Shakespeare” by the kids.
Agency: Something Different
New Language of Love | Zomato
Zomato, the Indian food delivery giant recreated a new way of showing your affection for your loved ones through their valentine’s day campaign this year. The campaign successfully portrayed two very important aspects of any campaign- Created a story that consumers can connect and making the service an integral part of it. Spot on!
5. I am February | Bournvita Lil Champs
With the help of Ogilvy Mumbai, Bournvita Lil Champs’ created a radio spot that urges everyone to identify the real potential of every child. Seems like the February has a lot to say than the other months that we never realized.
Agency: Ogilvy Mumbai
6.It’s The Day To Say That | Peoples Jewellers
Peoples Jewellers gave one of the best gifts to some of the Canadians on the eve of this years Valentine’s Day. Conceptualized by Juliet Creative, the famous jewelry brand in Canada gave a unique chance for some of the luckiest natives to say “I Love You” on Valentine’s Day by purchasing media on Canada’s largest digital billboard at Yonge-Dundas Square in Toronto.
So, which one do you like the most from our take? If there is any other campaign that you think should have made to the list, don’t forget to let us know about it.
Cover Image: Photo by Tyler Nix