Paisabazaar Celebrates The Love Between Brothers2 min read

This February, on the eve of Valentine’s day, Paisabazaar celebrated the enduring love between two brothers and shed a light on the bond between all the brothers during the journey of life.
Conceptualized by Enormous, he film is set at a wedding party. A man hopes to raise a toast for his brother, the husband to be. However, the groom continued requesting him to defer it. He didn’t do as such, and kept on clunking the glass to grab his attention. It’s at that point uncovered that the man who is raising the toast couldn’t speak. The discourse is conveyed in communication through signing, and the husband to be was the voice for the speech.

He proceeds to include that it was the man of the hour that acknowledged his hidden talent for photography and managed him a loan from Paisabazaar for his studio. The quiet man proceeds to thank the groom  for continually being there for him.
The execution of the whole campaign delivered a pure essence of emotion and  a subtle flashback for all the brothers out there. Connecting the brand in fulfilling the dream was a pure gesture of class by the agency.

“As a market leader, we invest deeply on building the brand. However, most of our earlier brand initiatives work in a functional space where the intent was to increase consumer awareness. With this film, we wanted to go deep to try and connect with consumers and increase the brand affinity. The initial feedback has been overwhelming and is encouraging, for us to do more such work in the future,” said Mr. Naveen Kukreja, CEO and co-founder,

Campaign Credits:

Published: February 07, 2019
Creative agency: Enormous
Creative team: Ashish Khajanchi, PallavMedhi, Harsh Maheshwari
Account Management: Shivi, Samrat Motilal
Production house: K Silent Productions with A Glass of Whisky
Production director: Anand Karir
Cinematographer: Nagaraj Rathinam
Executive producers: Riazat Khan and KC Pandey

Check Out
0 0 votes
Article Rating

Get real time updates directly on you device, subscribe now.

You might also like
Notify of

Inline Feedbacks
View all comments
Subscribe to our newsletter
Sign up here to get the latest news, updates and special offers delivered directly to your inbox.
You can unsubscribe at any time

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Would love your thoughts, please comment.x


Join our mailing list to receive the latest news and updates from Markedium!

You have Successfully Subscribed!