TikTok Surges with Teens, Snapchat Remains Essential1 min read

In a comprehensive 115-page analysis, digital wellbeing provider Qustodio examines shifting trends in teen online behaviors. Reportedly, drawing insights from surveys involving over 400,000 families with children aged 4-18, the report offers valuable perspectives on the digital landscape shaping the experiences of the next generation.

Noteworthy findings include the revelation that children spend an average of 2 hours daily on Roblox, a gaming platform with metaverse-like features, suggesting potential implications for Meta’s future metaverse endeavors.

Reportedly, TikTok emerges as the undisputed leader in social media engagement among children, with an average daily usage of nearly 2 hours. The data reveals a consistent uptick from 107 to 112 minutes per day in 2022 and 2023, respectively. Instagram, Facebook, and surprisingly, Pinterest, follow as the subsequent preferences among younger users. Snapchat, classified under “Communication,” likely holds a significant position in social media rankings.

The report also highlights the rising utilization of generative AI, indicating that nearly 20% of kids visited the OpenAI website in 2023, securing its place as the 18th most visited site in this demographic.

Beyond social media, the study delves into parental supervision, gaming trends, and education app usage, providing marketers with valuable insights for effective targeting. Understanding where and how these users engage is crucial for tailoring promotions that align with the evolving behaviors of the next generation. The downloadable report serves as an indispensable guide for navigating the dynamic landscape of teen digital engagement.

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