The new Ad option of TikTok will allow brands to take advantage of popular contents. The advertisers now can spend ad money after observing the virality of the content.
Now the brands have option to have paid followers, likes and shares through Spark Ads which wasn’t available in the previous ad product.
The company believes that it will allow advertisers to curate a robust and efficient strategy. The feature is still in its testing phase and is not available to all users.
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