Samsung Pokes Fun at Apple’s ‘Crush’ Video Ad With Style

Leveraging the recent controversy surrounding Apple’s “Crush” advertisement—followed by an apology from the tech giant—Samsung has launched a rebuttal video on its X account, notably featuring the hashtag #UnCrush.

The sharp critique asserts: “We would never crush creativity.”

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In the 43-second video, a woman navigates through rubble reminiscent of the aftermath in Apple’s “Crush” ad post-hydraulic press devastation. She finds an unscathed guitar and begins to play music shown on her Galaxy Tab S9.

Here’s the OVC:

Apple has also left its ad online, maintaining transparency despite the controversy. If you haven’t already, have a look:

https://www.youtube.com/watch?v=ntjkwIXWtrc

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