Pinterest gets TAG brand safety certification

The American image sharing and media service company Pinterest has bagged the brand safety certification from the Trustworthy Accountability Group (TAG), an organization that works to increase trust and transparency in digital advertising by fighting against criminal activities online. The brand safety certification could be massive for Pinterest’s reputation, as well as for brands advertising on the platform.

For Pinterest, the “TAG Brand Safety Certified” status came with a lot of effort. As such, they have to abide by the following standards to maintain their status

• All of their digital advertising agreements have to adhere to TAG’s Brand Safety Principles.
• 100% of monetizable transactions on the platform are reviewed through “inclusion and exclusion lists,” as defined in their digital advertising agreements.
• Clear documentation of policies and procedures to minimize the risk of ad misplacement. This could include anything from staff, tools and technology used to review and flag content to the processes and procedures used to identify inclusion and exclusion lists to verify content as brand safe.
• The brand has a TAG compliance officer and attends TAG annual training.

Pinterest had previously joined the Global Alliance in 2020 for Responsible Media and have since been advocating brand and consumer safety. In addition, the company has launched a dedicated Brand Safety Hub that outlines the platform’s efforts to maintain Pinterest as a safe site for brands.