AdPlay, a leading Demand-Side Platform (DSP) providing AI-driven programmatic advertising solutions, is pleased to announce a new strategic partnership with Transsion Holdings, a global leader in mobile device manufacturing. This collaboration will integrate Transsion’s mobile device ad inventory into AdPlay’s programmatic campaigns, offering brands unparalleled access to a massive and engaged audience of 12 million Monthly Active Users (MAU), according to press release.
The partnership enables advertisers to leverage AdPlay’s cutting-edge AI-driven targeting capabilities, allowing them to run highly personalized app performance campaigns and maximize their return on investment. Transsion’s popular mobile devices, including those under the brands Infinix, Tecno, and Itel, are now a key part of AdPlay’s DSP platform. Leveraging the Transsion inventory, AdPlay DSP has the potential to generate up to 284 million impressions, providing advertisers with unparalleled reach.
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“We are thrilled to partner with Transsion Holdings, whose expansive mobile reach will help drive the success of our platform’s programmatic campaigns,” said Mr. Kaymun Amin, Managing Director of AdPlay. “This partnership strengthens AdPlay’s position as a leading DSP solution, offering brands a powerful tool for scaling their app performance campaigns and driving measurable results. Transsion’s devices are trusted by millions of users globally, and our AI-driven capabilities will ensure that advertisers can efficiently target and engage with this high-potential audience.”
Transsion Holdings also expressed enthusiasm about the collaboration. “We are excited to collaborate with AdPlay and open up new opportunities for brands to reach our extensive user base. This partnership allows advertisers to tap into our growing mobile ecosystem and achieve impactful campaign outcomes,” said Mr. Redwanullah Reza, Country Manager at Transsion Mobile Internet.
The integrated solution will be available immediately, allowing brands to start running targeted campaigns across Transsion devices through AdPlay’s DSP platform.
For more information about this partnership and how to get started with AdPlay’s programmatic campaigns, please visit www.adplaytechnology.com
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