The Boston based athletic brand Reebok is set to recreate a legacy; unifying its iconic logo with the ‘drop-R’ watermark. This means that the company is soon going to dump the red Delta logo from its mainstream products.
The red Delta logo first surfaced during Reebok’s 2014 campaign “Pain is temporary, Reebok is Forever”. The campaign intertwined with the logo put forward three aspects of a person’s general fitness transformation: Mental, physical and social. The red Delta made its debut for the first time in 2011 through CrossFit Apparel, and soon caught widespread attention around the world.
As popular as the Delta would become, the newest version of Reebok’s iconic stripes is set to set precedents. The unified logo is all about reliving all the greatest cultural moments of Reebok, with a clear and consistent message.
Karen Reuther, Vice President of Creative Directions at Reebok emphasized the significance of the unification. “It’s compelling and dynamic”, she says. The vector of the iconic logo was done and cross-checked with designs that date back 50 years.
As for the iconic logo; it first came into the market in the early ‘90s. During the year 1992, the logo was first seen embedded on Reebok’s lifestyle-focused products; not to mention the classics.
Vector 2.0 is set to be seen on all Reebok sports and lifestyle products, with the newest design samples coming out this month. On the other hand, Reebok is set to fully shift to Vector 2.0 within the first month of 2020.
What do you think about Reebok’s decision to unify the iconic side stripes along with the ‘drop-R’ watermark?
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