Twitter to add full screen Ads in Twitter Fleets!

Twitter is partnering with certain advertisers for experiments making the Fleet Ads visible to limited US users in Android and IOS.

The ads will support images and videos in 9:16 while videos can be up to 30 seconds in duration. Advertisers can choose to add a “swipe up” call-to-action and will have access to Twitter ad metrics such as impressions, profile visits, clicks, website visits and other information.

As per reports, Twitter’s ad revenue grew a 31% YoY up to $899 million and total ad engagement rose 11% in April. Twitter is on a roll with the introduction of all the new features and is looking to expand their revenue streams with the long-awaited paid subscription Twitter Blue arriving soon.