Tourism Fiji, in collaboration with Havas Host, has unveiled an enchanting new campaign, ‘Happy Passports,’ capturing the essence of Fiji’s natural joy and unforgettable charm. More than a paradise of pristine beaches, Fiji is a place where happiness thrives effortlessly, leaving every visitor with a smile they can’t contain—even in their passport photos.
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At the heart of this playful campaign are Ana, a customs officer, and Viliame, a local passport photographer, who share their delightful observations of travelers struggling to maintain serious expressions during their stay. Surrounded by Fiji’s vibrant culture, breathtaking landscapes, and the warmth of its people, visitors can’t help but embrace the island’s infectious joy. “After just a few days in Fiji, it’s almost impossible not to be happy,” says Sebastian Vizor, Executive Creative Director at Havas Host, perfectly summing up the transformative magic of this destination.
Watch the campaign here :
‘Happy Passports’ celebrates Fiji as a haven for all—whether you’re chasing thrilling adventures, cultural exploration, or peaceful relaxation. Beyond its beauty, Fiji offers an unparalleled spirit of warmth and playfulness that lingers with you long after you leave. Tourism Fiji’s Chief Marketing Officer, Srishti Narayan, shares, “This campaign highlights the cheerful heart of Fijian culture, reminding travelers that Fiji isn’t just a destination but an experience filled with joy and unforgettable memories.” Explore all that Fiji has to offer by visiting fiji.travel, and discover a place where your passport—and your spirit—will leave happier than ever.
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