Where Curiosity Meets the Right Information

Wednesday , 12 November 2025

Where Curiosity Meets the Right Information

Wednesday , 12 November 2025
Works

Speed Encourages The Pursuit To Retain The Originality of Bengali

Share
Speed Encourages The Pursuit To Retain The Originality of Bengali
Share

[dropcap]W[/dropcap]ith the International Mother’s Language  Day ahead, Speed has launched a new campaign to promote the use of Bengali words in its original form. In one of its videos, it shows how typing Bengali words in English completely changes how it is pronounced. Speed mocked this mismanagement of words through the song “ধন ধান্য পুষ্প ভরা”.
The motive of this campaign is to preserve the originality of the Bengali words. With increase of social media platforms, we are writing Bengali words in a distorted manner instead of using the Bengali letters itself. To encourage the people to put an end to this practice, Speed is hosting a campaign in the form of a competition titled ‘বাংলা লিখি বাংলায়’. The competition is based on ones Bengali typing skills. Upon participation, everyday the best 10 entrants will receive a case of speed cans and by the end of the competition the best 3 will receive 3 attractive smartphones.
https://www.facebook.com/speedhebbyenergy/videos/654157771670844/
Speed is doing a recommendable work in pursuit of retaining the austere method of writing Bengali words. Writing Bengali words in Bengali not only enables people to pronounce it correctly but also ornaments the beauty of the writing. The song choice was perfect portraying our love for the country. This language was earned through the sacrifices and blood shed of so many people. We as Bangladeshis can do the least to show some respect and retain its originality. If we take an initiative to follow the trend of writing Bengali words in it’s actual form, imagine how accurate and harmonious it would sound.
So, why wait? Click on the link https://speedbangla.akij.net/ to be the one to make a change.

Campaign Details:
Client Akij Food & Beverage Ltd.
Chief Marketing Officer Hindol Roy
AGM, Marketing Mohammad Maidul Islam
Assistant Brand Manager Muntasir Mamun
Executive, Digital Marketing Amlan Biwas
Agency X
Creative Director Raquib Chowdhury
Creative Supervisor Mahabub Munna
Production Supervisor Sadrul Anam Tusher
Group Creative Head Obydur Reza
Senior Manager Kaisar Bhuiyan
Asst. Manager Al Hadee
Strategic Planner Mostofa Tanvir
Senior Visualizer Rehman Kuntal
Executive Atique Abrar
Production House Prekkha Greehoo Visual Factory
Share

Leave a comment

Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Related Articles
‘Uncontained’ | Public Safety Canada takes Canadians inside human trafficking
Editors ChoiceWorks

Domino’s Pizza: Welcoming 10,000 Recruits With The Symphony Of The Football Anthems

The whole world of football fans is going to indulge a the...

Let’s Make The Planet Not Pay The Cost- HSBC
Works

Let’s Make The Planet Not Pay The Cost- HSBC

The holistic approach of the HSBC commercial is something to take seriously...

WARC Announces This Years' Top-100 Rankings For Creativity
FeaturedLatest HappeningsWorks

WARC Announces This Years’ Top-100 Rankings For Creativity, Effectiveness, Media In Advertising

Global marketing intelligence company WARC has released its creative 100, effective 100,...

Top Bangladeshi Old Eid Ul Adha Campaigns That Made A Mark- A Markedium Take
Campaigns You May LikeWorks

Top Bangladeshi Old Eid Ul Adha Campaigns That Made A Mark- A Markedium Take

Eid Ul Adha- The time of one of the most awaited holidays...