Speed Encourages The Pursuit To Retain The Originality of Bengali2 min read

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With the International Mother’s Language  Day ahead, Speed has launched a new campaign to promote the use of Bengali words in its original form. In one of its videos, it shows how typing Bengali words in English completely changes how it is pronounced. Speed mocked this mismanagement of words through the song “ধন ধান্য পুষ্প ভরা”.
The motive of this campaign is to preserve the originality of the Bengali words. With increase of social media platforms, we are writing Bengali words in a distorted manner instead of using the Bengali letters itself. To encourage the people to put an end to this practice, Speed is hosting a campaign in the form of a competition titled ‘বাংলা লিখি বাংলায়’. The competition is based on ones Bengali typing skills. Upon participation, everyday the best 10 entrants will receive a case of speed cans and by the end of the competition the best 3 will receive 3 attractive smartphones.

স্পিড বাংলা লিখি বাংলায় প্রতিযোগিতা

মধুর বাংলা ভাষার অনিন্দ্য সুন্দর বর্ণমালা রেখে ইংরেজি অক্ষরে বিকৃত বাংলা লেখালেখি আর কত? এই অভ্যাসকে বদলে ফেলার উৎসাহ দিতে স্পিড নিয়ে এলো ‘বাংলা লিখি বাংলায়’প্রতিযোগিতা। নিচে দেয়া লিংকে গিয়ে দ্রুত বাংলা টাইপ করার এই প্রতিযোগিতায় অংশগ্রহণ করো। প্রতিদিন সেরা ১০ জন প্রতিযোগী পাবে ১ কেস করে স্পিড ক্যান এবং প্রতিযোগিতা শেষে সেরা ৩ জন পাবে ৩টি আকর্ষণীয় স্মার্টফোন।অংশ নিতে ক্লিক করো এখনই: https://speedbangla.akij.net/

Geplaatst door Speed Hebby Energy op Donderdag 14 februari 2019

Speed is doing a recommendable work in pursuit of retaining the austere method of writing Bengali words. Writing Bengali words in Bengali not only enables people to pronounce it correctly but also ornaments the beauty of the writing. The song choice was perfect portraying our love for the country. This language was earned through the sacrifices and blood shed of so many people. We as Bangladeshis can do the least to show some respect and retain its originality. If we take an initiative to follow the trend of writing Bengali words in it’s actual form, imagine how accurate and harmonious it would sound.
So, why wait? Click on the link https://speedbangla.akij.net/ to be the one to make a change.

Campaign Details:
Client Akij Food & Beverage Ltd.
Chief Marketing Officer Hindol Roy
AGM, Marketing Mohammad Maidul Islam
Assistant Brand Manager Muntasir Mamun
Executive, Digital Marketing Amlan Biwas
Agency X
Creative Director Raquib Chowdhury
Creative Supervisor Mahabub Munna
Production Supervisor Sadrul Anam Tusher
Group Creative Head Obydur Reza
Senior Manager Kaisar Bhuiyan
Asst. Manager Al Hadee
Strategic Planner Mostofa Tanvir
Senior Visualizer Rehman Kuntal
Executive Atique Abrar
Production House Prekkha Greehoo Visual Factory
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