Snapchat Launches Spotlight to Compete with TikTok1 min read

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Snap Inc on Monday has revealed a new feature, “Spotlight”, that would permit snap users to share short-form videos freely in its Snapchat application, a new service that would rival ByteDance’s TikTok and Instagram Reels. Users can watch short, entertaining videos in a vertically scrollable, TikTok-like feed.

Snap Daily Active Users (DAU)

According to Snapchat, its algorithms will work to surface the most engaging Snaps to display to each user on a personalized basis.

Read More: Report Says, TikTok Is About to Cross 1Billion Monthly Users By 2021

To do as such, it will rank the Snaps in the new feed utilizing a mix of components, similar to the number of others who found a specific Snap intriguing, how long individuals spent watching it, in the event that it was favorited or shared to snap friends, etc.

 

The calculations will likewise think about negative elements, as if a watcher skipped watching the Snap rapidly, for instance. Over the long haul, the feed will get customized to the individual user dependent on their own communications, choice, and top picks.

Read More: Snapchat Adds “Here for You” Feature

This is a comparable framework to what TikTok utilizes for its “For You” feed.

One important fact- Snaps in Spotlight won’t disappear from being showcased in the feed unless the creator chooses to delete them

To urge users to publish to Spotlight, Snap Inc. will invest more than US$1 million consistently to Snapchat users (16 and up) who make the top Snaps on Spotlight. This will proceed through the end of December 2020.

For more updates, be with Markedium.

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