Global
Beyond the Logo Swap: What China’s Boldest 2025 Crossovers Teach Us About the Future of Branding
If 2024 was the year of “Co-branding,” 2025 has officially become the year of “Culture Merging.” For years, brand collaborations followed a predictable...
markediumJanuary 2, 2026
From Streaming Wars to Streaming Empire: What the Netflix Warner Bros Deal Really Means
A $72B power play that reshapes attention, ads, and the future of local OTTs from New York to Dhaka. For a decade, the...
markediumDecember 8, 2025
When Outrage Starts to Look Like a Strategy: American Eagle’s Quiet Answer
When Markedium first unpacked American Eagle’s Sydney Sweeney “Great Jeans” saga, we framed it as a strategic bet on controversy-driven brand value. The...
markediumDecember 4, 2025
The Soap Opera Strategy: Why Maybelline’s “Microdrama” is the New TV Commercial
The “death of the TV commercial” has been predicted annually for the past decade. Yet, brands kept spending millions on 30-second spots because...
markediumNovember 30, 2025
The $25 Billion Question: Did Omnicom Just Kill the Traditional Agency Model?
It is official. As of Wednesday, Omnicom Group has completed its acquisition of Interpublic Group (IPG), a $13 billion deal that doesn’t just...
markediumNovember 29, 2025
The “Cool Grandma” Protocol: How to Hack the Multi-Generational Wallet
The person obsessed with your brand is rarely the person paying for it. American Eagle (AE), the stronghold of Gen Z denim, just...
markediumNovember 29, 2025
Inside Heinz’s ‘Olympic’ Play in China: When Tomatoes Go for Gold
A humble ketchup bottle turned its tomatoes into athletes and quietly won the branding podium. Every Olympic season, you can almost predict the...
markediumNovember 19, 2025
Inside Johnnie Walker’s New “Keep Walking”: From Marching Together to Walking Your Own Way
How one of the world’s most famous taglines shifted from crowd scenes to quiet, personal momentum. For years, Johnnie Walker ads felt like...
markediumNovember 19, 2025
How Revolut fintech company and bKash revenue growth signal fintech maturity
If you want to understand how fintech is growing up, you don’t need another deck about Silicon Valley. Just watch what’s happening between...
markediumNovember 15, 2025
When Vegas Meets the Grid: What adidas Just Taught Us About Creative Collabs
Las Vegas doesn’t really do “subtle.” Neither does Formula 1. So when adidas and the Mercedes-AMG PETRONAS F1 Team dropped their Las Vegas...
markediumNovember 14, 2025
