Bing Is Getting Personalized Responses, Dalle-E 3 Support, And Watermarked AI Images2 min read

Microsoft showcased a wave of artificial intelligence (AI) advancements in its Windows 11 and Bing search engine at an event held in New York this week. The tech giant’s Windows 11 upgrade will introduce a range of AI-driven features, including the highly anticipated AI assistant, Copilot, which will subsequently expand its presence to Bing, Edge, and Microsoft 365 Copilot this fall. Enterprise customers can anticipate access to Copilot and Microsoft 365 Chat starting November 1, 2023.

Windows apps such as Paint, Photos, and Clipchamp are also set to undergo AI transformations, enhancing user experiences. These developments emphasize Microsoft’s commitment to infusing AI into its ecosystem.

One of the standout announcements revolved around Microsoft’s search engine, Bing. In an exciting move, Microsoft revealed its collaboration with OpenAI‘s DALL-E 3 model, building upon the earlier integration of DALL-E in Bing. DALL-E 3 promises even better image rendering quality, particularly in intricate details like fingers, eyes, and shadows. To ensure responsible image generation, Microsoft will introduce invisible digital watermarks known as Content Credentials, based on cryptographic methods and standards from the Coalition for Content Provenance and Authenticity (C2PA). This transparency-boosting technology will help users identify AI-generated images.

Bing is also set to provide more personalized answers to user search queries by leveraging chat history from Bing Chat. Users will have the option to opt out of this feature if they prefer not to have their chat history influence their search results. Microsoft believes this personalized context will significantly enhance the utility of search results, as it caters to the common practice of multiple searches on the same topic.

Bing Chat Enterprise will soon offer support for multimodal Visual Search and Image Creator, benefiting over 160 million Microsoft 365 users who have access to this AI-driven workplace chatbot. In addition to these advancements, Microsoft unveiled a range of new Surface devices embedded with AI capabilities, reinforcing the company’s commitment to incorporating AI into the hardware ecosystem.

Microsoft’s emphasis on AI integration in both its operating system and search engine underscores the company’s dedication to providing more efficient, personalized, and secure digital experiences for its users. These innovations hold the promise of revolutionizing the way users interact with their devices and search for information online, setting the stage for an exciting future in the world of technology.

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