Co-Branding Examples Dole X Minecraft: From Gaming to Retail Media

Dole just turned Minecraft players into banana buyers. The produce giant’s “Make the World a Healthier Place” campaign proves that smart co-branding creates...

markediumNovember 10, 2025

Legacy Track

Biography – Samson H. Chowdhury, Co-Founder, Square Group

This was initially covered in Market Script Issue 2.

markediumNovember 9, 2025

Brand Updates Pinned

Unilever Bangladesh named Champion in Community Impact category at FICCI Sustainability Game Changer Awards 2025

Unilever Bangladesh Limited (UBL), the country’s leading fast-moving consumer goods (FMCG) company, has been honoured with the Foreign Investors’ Chamber of Commerce &...

markediumNovember 9, 2025

Best In Creativity Brand Updates

Grameenphone’s ‘Kagojer Kolom’ wins GSMA ‘Excellence in Sustainability Video Award’

Grameenphone, the country’s leading telecommunication services provider, has earned global recognition for its short film ‘Kagojer Kolom’ (The Paper Pen), winning the ‘Excellence...

markediumNovember 9, 2025

Brand Updates Global Latest Happenings

Alcohol Branding in the Zero-Alcohol Era: Corona Cero Olympic Strategy

The Olympics banned alcohol sponsors for decades. So how did Corona become the first beer sponsor? By technically not selling alcohol. Corona Cero—AB...

markediumNovember 8, 2025

Brand Updates Pinned

Grameenphone FutureMakers Grand Finale Ignites AI Innovation Among Students

Grameenphone, the country’s leading telecommunication services provider, has hosted the Grand Finale of FutureMakers, its first-ever nationwide AI idea competition designed to empower...

markediumNovember 8, 2025

Brand Updates Pinned

BRAC Bank and IDCOL extend $67M syndicated loan to BCRECL for major solar project

BRAC Bank PLC and Infrastructure Development Company Limited (IDCOL) have jointly financed a landmark renewable energy initiative, a 64.55 MW solar power plant,...

markediumNovember 8, 2025