[dropcap]T[/dropcap]his year, Airtel Bangladesh celebrated the 48th victory day of Bangladesh by creating a unique digital experience for the young generation to feel the days in 1971. Airtel salutes the the bond of friendship that helped our freedom fighters to clinch the victory from the Pakistan Armed force.
How do you make the youth of today feel the essence of liberation war? The idea was simple and brilliant all together. Just connect their regular life with the days of 1971. Have a look-
All the examples directs towards a friend helping another in need. For instance, one of the stories showed – a friend asking for the car to take her father to hospital during midnight. The replication of the same story in 1971 was even more connecting and the sensibility of word selection is such a stroke of class. In 2018, it was for taking father to hospital and in 1971 it was for executing an fight operation against the Pakistan armed force.
The one last view of your family and home before you leave, is still the same whether you are going abroad to study or going to a deadly war to save your motherland.
Most importantly whenever you win something, you share the joy with your friends. No matter what have you won, the face of celebration is still the same among the friends. The last story of the experience states nothing different.
If you haven’t already, click here to experience by yourself.
What made Airtel stand out here is that they have successfully conveyed the message by connecting their brand tagline (Number 1 network for the friends) perfectly in the mixture. As you can see from the communication that Airtel connected the friendship between the young freedom fighters with the friendship between the youth of today. Target consumers are well attained. Brilliantly done!
Till now (by the time this article being written) the campaign received 170k+ reactions, 3.3k+ shares and around 4.1 million views. Impressive stats indeed!
Tell us about your thoughts on the campaign.
