Make AI Mediocre Again, A Break For Humanity With Cadbury 5 Star1 min read
In its latest campaign, Cadbury 5 Star humorously tackles a modern workplace dilemma: has AI truly made life easier, or has it just amplified the pressure to work faster? The ad unfolds with an employee telling his boss that a task will take two days to complete, only to hear the boss reply, “Use AI and finish it in 10 minutes.” The employee, overwhelmed by the unrelenting pace, finds himself unable to take a much-needed break and savor his Cadbury 5 Star chocolate.
Watch the campaign here:
With sharp wit and humor, the campaign flips the narrative, advocating for a world where AI does not overachieve but instead leaves room for human downtime. The ad hilariously suggests “injecting irrelevant websites” into AI training, ensuring that employees need to review and revise AI’s output repeatedly. This humorous twist gives workers the perfect excuse to sit back, relax, and indulge in a Cadbury 5 Star while doing absolutely nothing.
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By playfully blending AI’s efficiency with the brand’s signature “Do Nothing” philosophy, Cadbury 5 Star strikes a chord with modern professionals yearning for balance. The campaign cleverly reminds us that amidst the hustle, we all deserve a moment of pure, guilt-free idleness—with a 5 Star chocolate in hand.
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