Singer Bangladesh Limited has unveiled the country’s inaugural full-fledged concept store in Dhaka, marking a significant milestone in the retail landscape. The store, located near Gulshan-1 Circle, promises an unparalleled retail experience, showcasing the latest offerings from Singer and Beko’s home appliance product lines and smart solutions.
This cutting-edge concept store aims to immerse consumers in a world of lifestyle-driven experiences, offering dedicated zones tailored to specific product categories. Customers can engage with products firsthand, gaining intricate insights into their features and functionalities before making a purchase. Drawing inspiration from Singer’s concept store in Istanbul, Turkey, this venture represents a convergence of global retail standards with local consumer needs.
Can Dincer, Chief Commercial Officer of Arcelik Global, the parent company of Singer Bangladesh, reportedly highlighted the store’s commitment to providing a global retail experience to Bangladeshi consumers. He emphasized personalized service, likening customer interactions to those among family and friends, ensuring a seamless transition from browsing to purchase.
MHM Fairoz, CEO and MD of Singer Bangladesh reportedly underscored the dynamic nature of Bangladesh’s economy and evolving consumer preferences. He emphasized the concept store’s role in catering to these changing lifestyles, offering an array of experience zones such as cooking, personal care, entertainment, and more.
Beyond Singer’s renowned offerings, the store also showcases Beko, the global brand under the parent company, providing customers with a diverse range of options. Knowledgeable staff are on hand to assist customers, ensuring a tailored experience that meets individual needs.
By prioritizing consumer engagement and product presentation, Singer reaffirms its commitment to delivering exceptional retail experiences that match global standards.
As the store opens its doors to consumers, it heralds a new era of retail excellence, promising a seamless blend of technology, innovation, and personalized service that redefines the retail landscape in Bangladesh.
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