The rise of urbanization in Bangladesh is propelling the demand for processed spices of different brands. According to industry experts, the total spice market is worth around Tk 4,500 – Tk 5,000 crore and the market for branded spice is around Tk 1,300 crore.
Local demand for spices is growing 2%-3% annually whereas the branded spice market in growing around 10%-15% annually. Square is the market leader in the branded segment with more than 70% market share.
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