VISA- the global financial giant just got a new a makeover. In a new rebranding effort, VISA has introduced a newly refreshed logo and a new separated brand symbol. VISA has taken such a step for the first time in last 7 years.
The new introduction of a new brand symbol and brandmark aims to show VISA is more than just a credit card and marking towards a fully digital economy.
The new logo, developed with brand design firm Mucho, will be phased in through the rest of 2021 and the update is part of a wider marketing campaign that includes a series of ads to be launched during the Tokyo Olympic Games.
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