Grameenphone Increased Advertising And Promotion Expense By 10.4% In Q3’211 min read

Grameenphone, the largest telecom company in Bangladesh have increased advertising and promotion expense by 10.4% in the first nine months of 2021. Advertising and promotion expense for Q3’21 was Tk 354.2 Mn which was Tk 320.9 Mn in Q3’20.


Advertising Expense increased by 8.7% YoY in Q3’21 and Promotional Expense increased by 25.8% YoY. The increase in spending can be attributable to the normalcy of business activities after the reduction of Covid-19 infection.


Grameenphone focused mainly on promoting bundle services during Q3’21 which has proved to be a successful bet. Revenue from bundled services increased by 10x from Q3’20 and by 1.6x from Q2’21.


Revenue of Grameenphone increased by 1.8% YoY to Tk 36,209 Mn in Q3’21 from Tk 35,559 Mn in Q3’20. The growth in revenue is mainly driven by 1.9% YoY growth in subscription & traffic revenues. Profit after tax declined by 3.8% YoY. 1.9% YoY subscription & traffic revenue growth was mainly driven by growth in voice/data bundles & data-only packs.

Mobile subscribers of the company have grown by 7.7% YoY from 77.6 Mn in Q3’20 to 83.6 Mn in Q3’21. About 55.2% of the total subscribers are internet subscribers. Internet subscribers have grown from 42.0 Mn in Q3’20 to 46.1 Mn in Q3’21.

For more updates, be with Markedium.

0 0 votes
Article Rating
You might also like
Notify of
Inline Feedbacks
View all comments

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy
Would love your thoughts, please comment.x