From Streaming Wars to Streaming Empire: What the Netflix Warner Bros Deal Really Means
A $72B power play that reshapes attention, ads, and the future of local OTTs from New York to Dhaka. For a decade, the...
markediumDecember 8, 2025
PulseTech Raises US$3M Pre-Series A to Combat Counterfeit Medicines in Bangladesh
PulseTech, Bangladesh’s fastest-growing B2B healthtech platform, has raised US$3 million in a Pre-Series A round co-led by Iterative and AVV. This is AVV’s first...
markediumDecember 6, 2025
When Outrage Starts to Look Like a Strategy: American Eagle’s Quiet Answer
When Markedium first unpacked American Eagle’s Sydney Sweeney “Great Jeans” saga, we framed it as a strategic bet on controversy-driven brand value. The...
markediumDecember 4, 2025
British Council Hosts Symposium on Education and Employment for Girls and Youth
The British Council hosted a symposium focused on showcasing or sharing best practices for improving education, skills and access for young people, including...
markediumDecember 2, 2025
The Soap Opera Strategy: Why Maybelline’s “Microdrama” is the New TV Commercial
The “death of the TV commercial” has been predicted annually for the past decade. Yet, brands kept spending millions on 30-second spots because...
markediumNovember 30, 2025
The $25 Billion Question: Did Omnicom Just Kill the Traditional Agency Model?
It is official. As of Wednesday, Omnicom Group has completed its acquisition of Interpublic Group (IPG), a $13 billion deal that doesn’t just...
markediumNovember 29, 2025
The “Cool Grandma” Protocol: How to Hack the Multi-Generational Wallet
The person obsessed with your brand is rarely the person paying for it. American Eagle (AE), the stronghold of Gen Z denim, just...
markediumNovember 29, 2025
Unilever Bangladesh, Chattogram City Corporate and YPSA Host “Youth Champions of The Environment 2025” in Chattogram
Unilever Bangladesh Limited, in partnership with YPSA (Young Power in Social Action) and Chattogram City Corporation, organised the Youth Champions of the Environment...
markediumNovember 26, 2025
International School Dhaka rings in the festive season with Winter Fair
International School Dhaka (ISD) is inviting local communities to join them as they ring in the festive season. Its annual Winter Fair takes...
markediumNovember 26, 2025
Nike vs. Adidas: Why Nike’s “Epic Sh*t” Might Miss the Cultural Mark
The eternal war between the Swoosh and the Three Stripes is entering a fascinating new chapter. If you look at the headlines, Nike...
markediumNovember 25, 2025
