Berger Bangladesh’s “Rangiye Dao, Rangiye Nao”: A Vibrant Journey Through the Colors of Life, Seasons, and Emotions2 min read
Berger Bangladesh’s latest campaign, “Rangiye Dao, Rangiye Nao”, masterfully celebrates the vibrant colors of Bangladeshi culture, weaving a rich tapestry of emotions and traditions through the hues of everyday life.
The journey begins with a boy’s childhood, painted in shades of deep purple transitioning into blue, evoking the nostalgic essence of jaam, a fruit deeply intertwined with that phase of innocence and discovery. Spring arrives in a burst of golden-yellow, captured through the joyful image of four girls dressed in bashonti saris. They ride a van gari through a serene village, surrounded by the blooming beauty of nature.
Summer explodes with the festivities of Pohela Boishakh, the Bengali New Year, where red and white take center stage, symbolizing renewal and life. These colors breathe hope and inspiration into the hearts of people, uniting them in celebration.
Watch the campaign here:
Autumn unfolds beneath a pristine blue sky, where a young girl gazes out of a train window, lost in the serene beauty of the heavens above while music plays softly in her ears. As winter ascends, a man expresses warmth and comfort are embodied in the light brown (badami) tones of tea, a staple of Bengali evenings shared with friends and family.
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A poignant moment emerges with a bright light pink sari, once worn by a mother, now cherished by her daughter. This “sweet piyaji” hue carries with it an indelible connection to love and memories, reflected in the smiles it inspires.
The campaign also brings to life the essence of a Bengali family gathering, where the dining table becomes a canvas painted with mustard-yellow, the color of “shorshe ilish”, a dish beloved by all. The scene radiates happiness, warmth, and togetherness. Across the walls and bridges, bursts of artistic expression reveal the soul of a nation alive with color.
Finally, the campaign crescendos into the vibrant green and red of Victory Day, symbolizing the triumph, freedom, and undying spirit of Bangladesh.
Berger’s campaign beautifully encapsulates the heart of the nation, reminding us that Bangladesh is not just a place of culture but a kaleidoscope of emotions, history, and pride—expressed most vividly through its colors.
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