To bolster brand presence, Walton has appointed actress Bidya Sinha Mim as the promotional ambassador for the ‘Walton Digital Campaign Season-21,’ which officially launched on October 10, 2024, across Bangladesh. This partnership aims to enhance Walton’s engagement with its customers and further promote its innovative products. The collaboration was formalized during an agreement signing ceremony, where Mim and Walton Hi-Tech Industries PLC sealed the partnership.
Nazrul Islam Sarker, Walton Hi-Tech’s Additional Managing Director, represented the company at the event, highlighting the significance of this appointment. Nazrul Islam Sarker stated, “We have successfully completed 20 seasons of digital campaigns across the country, each receiving tremendous feedback from our customers. With Season-21 underway and Bidya Sinha Mim joining us as ambassador, we believe her involvement will bring a new dimension to the campaign.”
Actress Bidya Sinha Mim expressed her enthusiasm for the role, stating that Walton is not just a brand; it symbolizes pride for Bangladesh. She noted that, in addition to delivering quality products and services, Walton actively engages in various social initiatives. Mim highlighted the widespread appreciation the digital campaign has already received, benefiting many people financially. She conveyed her excitement about joining a global organization like Walton and expressed gratitude for the opportunity to serve as the ambassador for Digital Campaign Season-21. She looks forward to achieving great things through this association.
The ceremony also welcomed Walton’s Chief Marketing Officer, Ghalib Bin Mohammad, who expressed his support for this new collaboration. With the launch of Season-21, Walton aims to continue its legacy of innovative marketing while strengthening its commitment to social responsibility.
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