From Radio Waves to Corporate Echoes: A Journey into the World of Communications-Markedium

From Radio Waves to Corporate Echoes: A Journey into the World of Communications3 min read

By Abu Salman Mohammad Abdullah Last updated May 1, 2024

I never thought my journey would take me from the lively airwaves of the country’s first FM radio station to the dynamic world of external communications at a prominent multinational company. As a former Radio Jockey, my career path seemed destined for a different rhythm. However, the twists and turns that brought me here have taught me invaluable lessons, defying the conventional wisdom that a BBA and MBA degree should dictate one’s professional trajectory.

Commencing with the melodious crackle of radio waves, my journey unfolded with the privilege of absorbing insights from media experts associated with esteemed organizations like the BBC, Voice of America, and Media Corp of Singapore. Furthermore, I seized opportunities to collaborate with seasoned brand managers from reputable companies such as Unilever and Pran, contributing to the art of crafting compelling content plans.

Despite my academic foundation diverging from the realm of communications, these experiences served as guiding lights, directing my trajectory toward a career characterized by adept storytelling and influential messaging.

The transition from the studio to the corporate realm was not without challenges. However, my tenure as a Radio Performer equipped me with a unique set of skills that transcended traditional boundaries. Communication, after all, is not confined to a single medium. Whether it’s captivating an audience over the airwaves or shaping the narrative for a multinational corporation, the essence remains the same — connect, engage, and inspire.

Working as a sustainability manager before stepping into my current role as an external communications manager at BAT Bangladesh has been a journey of continuous learning. The fast-paced corporate environment demands adaptability, strategic thinking, and a deep understanding of diverse stakeholders. It’s a far cry from my days in the radio studio, but the fundamentals of effective communication remain constant.

Tips for Aspiring Communication Professionals

Diversity in Experience Matters: Don’t shy away from diverse experiences. My foray into radio, seemingly unrelated to my academic background, turned out to be a cornerstone of my communication skill set.
Continuous Learning: The communications landscape evolves rapidly. Stay informed about industry trends, emerging technologies, and global perspectives. This knowledge will be your greatest asset.
Network, Network, Network: Building relationships is fundamental in communications. Whether it’s with colleagues, industry professionals, or mentors, the power of a strong network cannot be overstated.
Embrace Challenges: Every career path has its challenges. Embrace them as opportunities for growth. It’s the hurdles that make the journey worthwhile.

My journey from radio to corporate communications may seem unconventional, but it reflects the changing dynamics of today’s professional landscape. Aspiring communication professionals should recognize that the ability to communicate effectively transcends academic disciplines. Embrace diverse experiences, stay curious, and remember that the art of storytelling is a universal language that opens doors to unexpected opportunities.

In a world where communication is the lifeblood of success, my journey stands as a testament to the fact that passion, adaptability, and a commitment to learning can pave the way for anyone, regardless of their initial career trajectory.

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