Banglalink Brings In Co-Branded Cards In Collaboration With EBL And Mastercard3 min read
The innovative digital operator Banglalink, in collaboration with Eastern Bank PLC (EBL) and Mastercard, launched three new co-branded cards for Banglalink Orange Club members, said a press release..
Driven by an urge to empower the customers to help them reach their full potential, Banglalink keeps coming up with digital solutions and time-befitting offers for adding value. In its continuation, these 3 new co-branded cards – namely the Mastercard World Credit Card, Mastercard Titanium Credit Card, and Mastercard Prepaid Card – have been launched. Members of Banglalink Orange Club, a loyalty program for Banglalink users, can enjoy special offers and redeem reward points against their purchases using these cards.
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Cardholders using the Titanium Credit Card will get a free card, while Mastercard World cardholders will get a 50% waiver on the issuance fee. Both cards will offer a zero annual/renewal fee on 24 transactions per year.
While Mastercard World Credit Card comes with eight complimentary visits to global airport lounges, the Titanium Credit Card provides four. Both of these cards offer unlimited access to EBL Skylounge and meet and greet services at Hazrat Shahjalal International Airport in Dhaka.
Cardholders will also enjoy an immediate upgrade to the Signature tier as part of the Orange Club offers. Postpaid users will receive a security deposit waiver on international roaming, and prepaid users will benefit from a 50% discount on the first roaming recharge.
Additionally, cardholders will receive 2 million Orange Club coins, which can be redeemed for exclusive offers. These co-branded cards will also provide exciting discounts under Mastercard’s Priceless Specials program globally along with exciting deals at over 8,000 partner merchants in Bangladesh. Furthermore, cardholders will be able to enjoy year-round discounts at Orange Club and Eastern Bank’s partner merchants.
Erik Aas, Chief Executive Officer of Banglalink, said, “At Banglalink, we strive hard to understand our customers’ unique needs and offer them digital solutions accordingly. These co-branded cards are such tailor-made solutions that will open up new windows of opportunities for our customers. Through such partnership with Mastercard Bangladesh and Eastern Bank PLC, we also aim to accelerate financial inclusion in Bangladesh. Orange Club members can now avail exclusive privileges and innovative digital services, showcasing Banglalink’s dedication to enhancing customer experiences and driving digital transformation.”
Ali Reza Iftekhar, Managing Director, Eastern Bank PLC, said, “We are delighted to enter into this partnership with Mastercard and Banglalink. We strongly believe that the co-branded cards will bring forth an exclusive world of lifestyle benefits and privileges for Banglalink’s Orange Club members. At EBL, we are committed to offering world class services to our customers.”
Syed Mohammad Kamal, Country Manager, Bangladesh, Mastercard, said, “Mastercard is thrilled to collaborate with Eastern Bank and Banglalink to provide an extensive range of benefits to Banglalink’s Orange Club members. These new cards will ensure a safe, secure, and highly convenient transaction experience for cardholders and will also enable them to access specially-curated experiences around dining, shopping, travel, and much more. Mastercard is committed to forging collaborations within the financial services ecosystem to deliver world-class products.”
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